Media Contact:

Li Minot

Pasadena Forward

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(626) 797-7238

PASADENA FORWARD ANNOUNCES BEACON MEDIA, INC., AS PRESENTING SPONSOR OF 2009 PASADENA CITY COLLEGE 5K RUN

Pasadena, CA (June 26, 2009)—Pasadena Forward has announced that Beacon Media, Inc., will be the Presenting Sponsor of the 25^th Annual Pasadena City College 5K Run next month. Beacon Media, Inc., is the San Gabriel Valley-based publisher of the Pasadena Independent and four additional weekly community newspapers and affiliated Web sites, with a total weekly readership of 140,000.

Israel Estrada, Executive Director of Pasadena Forward, expressed enthusiasm for the partnership with the news organization.

“The increased exposure provided by Beacon Media’s sponsorship of the PCC 5K is incredibly valuable,” Mr. Estrada stated.  “It is wonderful to see businesses really getting involved with the communities in which they operate.”

The PCC 5K presented by the Pasadena Independent and Beacon Media, Inc., takes place at 7 a.m. on Saturday, July 25, at the Rose Bowl.  Proceeds from the event will benefit PCC’s Community Education Center, which provides vocational training for entry-level positions in a variety of fields.  Organizers anticipate 500 people to participate in the race, which is open to all ages and fitness levels.  The looped 5K course is USATF-certified, and the race concludes with a family-friendly Finish Line Festival.

Associate Publisher, Lon Wahlberg, of Beacon Media Inc., welcomed the opportunity to support an event that promotes both community health and education.

“The Pasadena Independent and Beacon Media’s portfolio of media properties are proud to partner with Pasadena Forward for the Silver Anniversary of the PCC 5K,” Mr. Wahlberg commented.  “We recognize the importance of being further embedded in the Pasadena community, providing a media platform that will benefit not only this event, but ultimately the Community Education Center and the major programs it provides working adults each semester.”

The PCC 5K presented by Beacon Media, Inc., is open to the public.  Registration fees are $25 for adults and $15 for children 12 and under until July 17, after which late charges will apply.  Discounted registration rates are available for groups of 10 or more by calling (626) 797-7238.  All registered participants will receive a commemorative T-shirt and finisher’s medal.  Online registration is available at www.pcc5K.org.

About Pasadena Forward—Pasadena Forward was founded in 2004 by Executive Director, Israel Estrada.  The organization’s mission is to promote an enhanced quality of life for those who work, live, or attend school in the Pasadena area.  By offering financial and logistical support to local civic and charitable agencies, Pasadena Forward aims to have a broad impact on the nonprofit community’s ability to deliver services.  The Pasadena Marathon was conceived as a large-scale fundraiser to further the mission of Pasadena Forward. Pasadena Forward also provides infrastructure support for the Mount Wilson Bicycle Association, and Up & Moving Pasadena.

About Beacon Media, Inc.—Beacon Media is a San Gabriel Valley-based publisher of five community, weekly newspapers and Web sites.  Beacon Media’s portfolio of media properties includes the Pasadena Independent, Sierra Madre Weekly, Arcadia Weekly, Monrovia Weekly, and the Temple City Tribune.  Beacon Media publishes and distributes 20,000 copies each week and delivers local news and informational content to a total weekly readership of 140,000.  In addition to its print publications, Beacon Media provides news content via five sister Web sites for each community weekly.  For more information, please contact Lon Wahlberg, Associate Publisher, Advertising & Marketing, at (626) 301-1010 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

About Pasadena City College—Established in 1924, Pasadena City College has been serving the San Gabriel Valley for more than 85 years. PCC enrolls over 30,000 students each semester and offers 60 academic and 76 Career and Technical programs. The main college campus occupies an idyllic 53-acre site, while the Community Education Center and Child Development Center are located in separate facilities. The college is renowned for its high student transfer rate, national mathematics and forensic honors, and extensive study abroad offerings. PCC is accredited by the Accrediting Commission for Community and Junior Colleges of the Western Association of Schools and Colleges.

The Community Education Center provides vocational training for entry-level positions in a range of occupations.  The majority of CEC students are working adults, aged 18 to 65 and older.  Funds from the PCC 5K will help support several projects, including PCC Day at CEC, Holidays Around the World, and the Book Loan Program.

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